Fragrance Services
Customized fragrance services for brands
In addition to our Stock Fragrance oils, we offer customized fragrance services to help bring your olfactive vision to life. From custom formulation and expert consultation to advanced delivery systems — water-soluble concentrates, microencapsulation, and HVAC integration for ambient scenting — we can be your fragrance partner.
Custom design and consultation are purchased directly online. The four specialty services each begin with a consultation, so we can confirm fit, volumes, and technical requirements before scoping the work. Not sure which your project needs? Describe what you're making to our AI Guide and it will point you to the right one, drawing on what's published across these service pages. For anything that needs a person, it hands you to us.
Custom Fragrance Design
Modify our existing Stock Fragrance formulas, or create an entirely new fragrance
We've spent decades creating custom fragrances in the professional fragrance industry. Whether you want a technical modification to one of our existing oils or an original signature fragrance for your brand, we can help — and the result is yours, exclusively.
It's all one service — Private Stock — for a single flat formulation fee of $1,500 per fragrance (the finished oil is priced separately, by the pound). Every project is reviewed and approved on a call before formulation begins, and every step — brief, kickoff, trial submissions, approval and reorders — is tracked on your Private Stock project page under your account.
Start from any oil in our current collection and we'll adjust it to your technical specifications — flashpoint, IFRA limits, product optimization, or certification and compliance. We refine performance, not the olfactive character. Once approved, the oil is available exclusively to you.
Bring any inspiration and we'll design an original fragrance for your brand, for any product category. No experience necessary — you bring the vision, our a group of hand-picked formulators makes the creative and technical calls. No dupes. No types. No exceptions.
Stock Fragrance vs. Private Stock
| Stock Fragrance | Private Stock | |
|---|---|---|
| Best for | Everyone | Established brands |
| Formulation fee | None | Starting at $1,500 per fragrance, excludes cost of oil |
| Oil price ($/lb) | $30–100+ per LB | Set by you during briefing |
| Production minimums | None | Vary by formula, starting at 25 LBs |
| Lead time | None | First submissions around 4 weeks after kick-off; the number of submissions and rounds varies by project. Production 10–14 business days once approved, subject to raw-material availability |
| Exclusivity | None | All custom formulations are exclusively available to you. We do not transfer formulas. |
| Approval | None | All custom fragrance projects are subject to approval prior to formulation. If a project is not approved, the formulation fee will be refunded, minus $100. |
| Rework rounds | None | Two rounds of reworks included in the formulation fee; additional rounds $500 each |
| Conditions | None | No dupes. No types. No gimmicks. No exceptions. Upon completion, first order must be placed within 6 months to maintain exclusivity. |
The custom fragrance design process
After purchase, complete our online brief: olfactive style, technical requirements, market positioning, and brand details.
We review the project together before formulation begins. If it isn't approved, the fee is refunded minus $100.
We formulate to your brief and send submissions anywhere in the world for you to test and evaluate in product.
Approve the fragrance on your project page, then order your oil there by the pound whenever you need it.
Ready to begin?
Reserve your spot →Our Experience
A few of the brands we've worked with
Fragrance Consultation
Strategic guidance for all things fragrance — on demand or for extended engagement
We have spent decades in the professional fragrance industry and love sharing our knowledge to support your efforts around fragrance strategy, marketing, education, product development, and technical innovation. Whether you have a specific question or need ongoing strategic support, our consultation services provide flexible solutions based on deep industry experience.
Purchase consultation time in 30-minute increments for specific questions, recommendations, or guidance. Conducted by phone or virtual meeting. Topics can be submitted in advance for maximum efficiency.
Book a consultation →
In-depth ongoing consultation for fragrance strategy development, product line planning, market positioning, technical training, or comprehensive fragrance program design. Customized scope and pricing.
Inquire about retainers →What we can help with
Creative olfactive design is our specialty. Working with your inspirations and preferences (no matter how many or few), our creative formulation services offer complete olfactive composition from start to finish. Every aspect of the process is tailored specifically to your needs and we can work in virtually any base/product including personal fragrance (alcohol), personal care, beauty, cosmetics, home care, consumer products and commercial applications.
Looking for a way to stand out in sea of me-too fragrances and products? We can help. From competitive landscaping to trend analysis, our insights will enable you to better understand and learn from your market. Building on this knowledge, we can help make a winning strategy when it comes to scent design, marketing, brand integration, visualization, naming and extension into other product forms.
No matter how complicated the base or technical requirements, we can meet the challenge at hand. Whether overcoming a strong product base odor or meeting strict natural standards, we'll make sure that your formula is compliant with all the criteria you set out to meet. In addition, we ensure all our formulations meet global International Fragrance Association (IFRA) standards for safety requirements related to your products.
Olfactive evaluation is a critical yet often overlooked aspect of fragrance development. This process involves using hedonics (our nose) to analyze and evaluate the overall performance of a fragrance and is a key part of being able to connect your fragrance to your product and consumer. We can assist with smelling and analyzing fragrances so you and your team can fully understand scent composition, character and performance.
No product sells itself, especially when it comes to fragrance. Scent is a complicated subject that lacks a common vocabulary, leaving the average consumer confused and often times misled when it comes to fragrance. From exclusive ingredient stories to creative descriptions and naming, we can help you define, distill and deliver important aspects of your fragrance in a compelling, understandable way.
Gain a competitive edge with our insights on category metrics, norms and consumer expectations for fragrance. Most of our clients have considerable knowledge of their market and consumers, but we can help deepen your product's emotional connection to consumers and drive purchases. From high-level market overviews to category and product-specific studies, we are constantly updating our knowledge base with proven data.
Fragrance can be confusing, but it doesn't have to be. Let us help you, your team and even your consumers understand fragrance with hands-on training and user-friendly education. From on-sight olfactive demonstrations to basic perfumery and raw materials sampling, we can create a customized, interactive program for anyone who wishes to better understand the vast world of scent.
All of our fragrances are produced exclusively with a family-owned manufacturer that has been in business since 1871 — now in its 5th generation and one of the largest fragrance manufacturers in the world. As our client, you can take advantage of that production capability, quality and consistency at the scale you need, from small batches to large-scale runs — produced and shipped from NJ, USA.
Over the past 20 years, we have developed a network of industry relationships that can help you save time and money. When it comes to product development, the options can be overwhelming and difficult to navigate. Whether a single product or an entire line, we can leverage our established relationships and insider knowledge to assist with all aspects of planning and sourcing for your project, both domestically and internationally.
We specialize in…
| Specialization | What that covers |
|---|---|
| Natural Formulation | Plant-based, essential oil blends, Fair Trade, cruelty-free, sustainably sourced, hypoallergenic, biodegradable, EWG & EPA Safer Choice compliance, Credo Clean Standard |
| Luxury & Niche | Parfum, eau de parfum, eau de toilette, cologne, extrait, genderless fragrance, solid perfume, collections, rollerball, body/hair mist |
| Clean Beauty | Cosmetics, treatment, wellness, eye care, masks, sun care, skin care, lip balm, makeup, moisturizer, cleanser, toner |
| Personal Care | Shampoo, conditioner, hand soap, bar soap, lotion, body wash, moisturizers, personal wipes, deodorant, shave cream, balm, bath oil/salt |
| Home Care | Laundry detergent, fabric softener, fabric refresher, scent boosters, household cleaners, dish soap, dishwasher pods, disinfecting wipes |
| Air Care | Candles, diffusers, room spray, scented objects, automobile, air fresheners |
| Scent Branding | Retail space, commercial events, hotels, resorts, casinos |
Specialty fragrance services
Advanced delivery systems and finishing services. Click through for full details.
Patented micro-emulsion conversion. Transparent, stable, and biodegradable concentrate for water-based systems — without clouding, separation, or extra solubilizers.
Learn more →
Microencapsulation of our oils for time-release, friction-activated, or moisture-triggered fragrance delivery. Slurry or dry powder formats. Stable across aqueous and dry systems.
Learn more →
Ambient scenting integrated directly into HVAC systems. Designed for retail floors, hotel lobbies, restaurants, offices, and event spaces. Signature-scent programs supported end-to-end.
Learn more →
Custom blending and filling for finished products, using our own fragrances — Stock Fragrance and Private Stock. Built for brands that want the formulation expertise plus the production capacity. Private label and filling projects are available by request — tell us about your product and volumes and we'll quote it.
Learn more →Deciding between these formats is a technical question — it depends on the base, how the scent needs to release, and the volumes involved. Ask our AI Guide for a first read, or book a consultation to work through it with us. Terms used across these pages — micro-emulsion, slurry, throw, flashpoint — are defined in Fragrance Terms Defined.
Frequently asked questions
Common questions about custom design and our specialty services.
How does custom fragrance design work?
You purchase Private Stock to reserve your place in our development queue, then complete a short online brief. We review the project together on a kick-off call before formulation begins — if it isn't approved, the fee is refunded minus a $100 review fee. From there we formulate and present submissions until you approve. You bring the inspiration and direction; our formulators make the creative and technical calls.
What's the difference between buying a Stock Fragrance oil and Private Stock?
Our Stock Fragrance oils are ready to order by the ounce or pound with no formulation fee — most brands start there. Private Stock is our custom service ($1,500 per fragrance): modify one of our existing oils or commission an original new development, made exclusively for you. Not sure which fits? Book a consultation and we'll help you decide.
Do I choose the ingredients?
No — and that's the point. Private Stock means the result is made for you, not chosen by you. You bring the vision and context; our formulators make the creative and technical calls. That's how you end up with a fragrance that's genuinely yours.
Do we have to meet in person, or can projects be done remotely?
No — meeting in person isn't required. We work with clients around the world and ship samples anywhere; consultations and reviews happen by phone or video.
How long does a custom fragrance project take?
Every project is unique. We generally create and offer multiple directions for each brief, and the number of submissions varies by project. First submissions typically arrive around four weeks after the kick-off call, based on schedule and availability — technical modifications are usually faster than new developments — then 10–14 business days of production once approved, subject to raw-material availability.
Do I own the formula?
No — we don't transfer or disclose our formulas (this is industry standard). You get exclusive access to the finished oil: it's made only for you, available to order anytime from your Private Stock project page, for the buyers you authorize.
Can you recreate or match an existing fragrance?
No — we don't take on duplication, type, twist, or gimmick projects. Everything we create is original. You're welcome to share inspiration and references to guide the direction, but we won't copy another fragrance.
Can you formulate a custom fragrance to a specific certification or standard?
Absolutely — certification and compliance targets are part of the brief. Tell us what you need (EPA Safer Choice, IFRA, plant-based/ISO 9235, Clean at Sephora, retailer or regional standards) and we formulate to it. See our full certification list.
Is my project confidential?
Yes. All project information is treated as confidential, and we're happy to sign an NDA if you'd like one.
What do I need to provide to get started?
Nothing to prepare in advance — just bring your ideas. You'll capture them in the online brief, and we'll talk through the project together on a kick-off call before formulation begins.
How much does the finished oil cost?
The $1,500 formulation fee is separate from the finished oil. You set the oil budget before we begin — for a modified oil it starts at the current price of the oil you're customizing and can go up from there; for a new development you set the target. Our Fragrance Oil Calculator can help you plan.
Once my formula is approved, what are the production lead times?
Standard production lead time is 10–14 business days, subject to raw-material availability.
Is there a minimum order quantity?
All custom oils are subject to production minimums, which vary by formula. If a run is larger than you need right away, we can hold the extra in storage and ship it as you go.
Can I convert an existing Stock Fragrance oil into water-soluble or encapsulated format?
Yes for water-soluble (by special order, subject to MOQs, up to 12-week lead time). For encapsulation, we work with a manufacturing partner who handles encapsulation exclusively on our formulas — third-party fragrances are not converted.
Do you offer samples for the specialty services?
Water-soluble and encapsulated fragrances are produced by special order and are subject to production minimums. We don't sample these formats separately — the underlying fragrance oil is available as a 1 oz sample in standard format, then converted on order.
What's HVAC integration and how does it differ from a cold-air diffuser?
HVAC integration installs fragrance delivery into a building's existing HVAC ductwork, scenting an entire space through the central air system. Cold-air diffusers are standalone units for smaller rooms or zones. We design both, but they solve different problems — book a consultation if you're not sure which is right.
These cover our services. Our full FAQ also answers questions on ordering, documentation, certifications, shipping, and the VIP program.