Stock Fragrance
brown perfume bottle and blotters with perfumer in background

Private Stock Fragrance

Custom perfume, cologne and product fragrance for your brand

What it is

Private Stock is our custom fragrance design service for brands. From your brief we compose an original perfume, cologne or product fragrance — developed from the ground up, original and confidential: no dupes, no types, no exceptions. Every project is composed by perfumers hand-picked by Cécile Hua and held to her standard, and the finished oil is made in the United States, yours to reorder by the pound.

What brands make with it

A signature perfume or cologne. A scent for a candle, soap or skincare line that no one else can buy. A fragrance for a hotel, a store or an event. Whatever the product, you receive the fragrance oil — the concentrate — with its documentation, and our blending & filling service can take it the rest of the way into finished perfume or cologne.

What the formulation fee covers

One formulation fee reserves your place in our development queue and covers the design work: your brief, the kickoff call and two rounds of trial submissions. The finished oil is priced by the pound and set with you at briefing. If it isn’t the right fit after the kickoff call, the fee is refunded less a review fee.

Tracked on your account

From purchase to final formula your project lives on your Stock Fragrance account: the brief and its revisions, the kickoff call, every trial submission with its date, your approval, the files we exchange, and — once produced — your oil with its own documentation, to reorder from the project page by you and the buyers you authorize. Private Stock counts toward your VIP status; at VVIP a custom fragrance design is complimentary.

What happens after you buy

  1. Submit your briefYou will receive a link to our online briefing form, take as much time as you need, the form will save as you go until you submit.
  2. Kickoff callOnce we receive your completed brief, we will schedule a call to review everything before formulation begins.
  3. In formulationOur perfumers go to work. Please allow 4-6 weeks for the first submissions.
  4. Trials to reviewWe will send your submissions (oil or alcohol solution) so you can test and evaluate them in your products.
  5. ApprovalUpon approval, your formula will be 'closed' and be available for purchase anytime through your online account. Custom oils are subject to MOQs, which vary by formula, starting at 25 lbs. Standard production lead times are 10-14 business days, subject to raw material availability.

Quantities can be adjusted in cart

Common questions

How long does a custom fragrance take?

Allow four to six weeks from the kickoff call to the first trial submissions; each rework round adds time in proportion to the change asked for. Your project page shows every date.

Is the formula mine?

The fragrance is exclusive to you. We never transfer, sell, disclose or reuse the formula; we hold it and produce your oil from it, batch after batch, each released with a Certificate of Analysis.

What does the finished oil cost, and is there a minimum?

The oil is priced by the pound and set with you at briefing, from the materials the formula calls for. Each custom oil has its own minimum, set at the same time.

Can my buyers or my filler reorder it?

Yes. You authorize the buyers on your account; each sees the oil on their own account and reorders it at its minimum, in one checkout.

What do we need from you to start?

A few lines: what the fragrance is for, what it should smell like, anything it should avoid. The brief opens on your account the moment the order lands, and the kickoff call fills in the rest.

Do you make the finished perfume or cologne?

We deliver the fragrance oil — the concentrate — with its documentation. Our blending & filling service dilutes and fills it; for your own filler, the oil ships by the pound with the sheets they need.

Don’t see your question? Ask us.

At a glance

Formulation fee
$1,500 (excludes cost of oil)
Trial rounds
two included · $500 each after
First submissions
within four to six weeks of the kickoff call
Finished oil
priced by the pound, set by you at briefing; MOQs vary by formula, starting at 25 lb
Made in
the United States
Tracked on
your account — brief · kickoff call · trials · approval · files · documentation · reorders
Who can reorder
you and the buyers you authorize
Originality
original and confidential — never transferred or disclosed
VIP
counts toward your status · complimentary at VVIP

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