Custom Fragrance Design

Custom Fragrance Design

Custom fragrance design is our specialty and we've spent decades in the professional fragrance industry launching products and brands around the world. From a signature scent to a whole collection, Private Stock is our exclusive custom-design service for fragrance creation and formulation.

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What We Can Do

Compounding a custom fragrance oil
NEW DEVELOPMENT

Whether fragrance is the product or part of the product, we can create an original fragrance design from any inspiration. Every project is tailored entirely to your preferences and needs, for any product category. No experience necessary! Please note that we do not accept duplication or replication projects. Examples include:

  • Creating a signature scent
  • Developing a curated collection
  • Expanding your fragrance line
  • Launching new products
Get Started

Stock Fragrance vs. Private Stock

Stock Fragrance Private Stock
Best for Everyone Established brands
Formulation fee None Starting at $1,500 per fragrance, excludes cost of oil
Oil price ($/lb) $30–100+ per LB Set by you during briefing
Production minimums None Vary by formula, starting at 25 LBs
Lead time None First submissions around 4 weeks after kick-off; the number of submissions and rounds varies by project. Production 10–14 business days once approved, subject to raw-material availability
Exclusivity None All custom formulations are exclusively available to you. We do not transfer formulas.
Approval None All custom fragrance projects are subject to approval prior to formulation. If a project is not approved, the formulation fee will be refunded, minus $100.
Rework rounds None Two rounds of reworks included in the formulation fee; additional rounds $500 each
Conditions None No dupes. No types. No gimmicks. No exceptions. Upon completion, first order must be placed within 6 months to maintain exclusivity.
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Our custom fragrance design process

Your olfactive journey begins by securing your place in our development queue when you book the service online.

Get Started

After purchase, you will receive a link to our online fragrance briefing form, which includes details about the project:

  • Olfactive Style
  • Technical Requirements
  • Market Positioning
  • Brand/Product Information

Your brief is kept on your Private Stock project page under your account as the project's record.

Once we receive your completed brief, we will schedule a call to review the project in detail before we begin formulation. In the event your project is not approved, formulation fee will be refunded minus $100.

After the kick-off call, we will use our expertise to formulate finished fragrances that meet the specifications of your brief. We generally create and offer multiple directions for each brief; the number of submissions varies by project. First submissions typically ship around four weeks after the kick-off call, based on schedule and availability, and can be sent anywhere in the world (we do not need to meet in person). Take as much time as you need to test/evaluate in product.

Approve the fragrance(s) you want on your Private Stock project page — your approval is recorded there in writing. Once your oil is produced, you order it from the same page, by the pound, and all documentation for your oil is posted there for you and the team members you authorize.

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Our experience

Tom Ford Dunhill Ralph Lauren Michael Kors Abercrombie & Fitch Atelier Cologne Seventh Generation Beautycounter Grove Collaborative Kiehl's Philosophy Herbal Essences Bath & Body Works Amazon Nest Fragrances Febreze Lafco Downy Park Hyatt Starwood Banana Republic Crabtree & Evelyn Jordan HBO
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Custom fragrance design — frequently asked questions

Do I own the formula?

We don't transfer or disclose our formulas — that's standard practice across the fragrance industry. What you get is exclusivity: your custom fragrance is made only for you and available to order anytime from your Private Stock project page, by the pound, for the buyers you authorize.

How do I follow my project?

Every Private Stock project lives on your account under Account → Private Stock. It shows an eight-step tracker with dates — order received, brief, kickoff call, formulation, trial submissions, reworks when requested, approval, complete — plus your brief as a read-only record, the kickoff call notes once published, each trial submission as it ships, your written approval, the files we share with you, and, once your oil is produced, ordering by the pound with its documentation. If we revise your brief after the kickoff call, the revision is dated on the page and the changed fields are named. Sign in with the email on your order.

Does Private Stock count toward the B2B program?

Yes. Private Stock is a service order on your account, so the formulation fee and every custom-oil order count toward your annual spend in the Stock Fragrance B2B program — VIP at $1,000, VVIP at $5,000 and VVVIP at $10,000 in a rolling 12 months, tied to one account email. VVIP and VVVIP members can also claim a complimentary custom fragrance design from their status page. VIP catalog discounts don't apply to custom oils. VVVIP members also receive complimentary proactive fragrance development — original concepts we develop with your brand in mind, which appear on your project page as projects opened by Stock Fragrance.

Who can see my project?

The email on your order sees the project and gives the approval. When your oil is produced, you and the buyers you authorize can order it from the project page — tell us which team emails to add and we'll list them, and we remove them at your request.

What documentation comes with my custom oil?

The documentation your oil needs is posted to its card on your project page as it is issued — IFRA Regulatory Data Sheet, SDS, allergen declaration and the compliance statements — for you and your authorized buyers to view and download.

How many rounds of reworks are included?

Every project starts with multiple directions for your brief. From there, two rounds of reworks are included in the formulation fee; additional rounds are $500 each — just let us know what you'd like changed after each round.

Is my project confidential, and will you sign an NDA?

Yes. Every project is treated as confidential. We generally don't need or use an NDA — but if you require one, please just let us know.

Can you recreate or match an existing fragrance (a "dupe")?

No — no dupes, no types, no gimmicks, no exceptions. Everything we design is original. You're welcome to share inspiration and references to steer the direction, but we won't recreate another fragrance.

What types of products can a custom fragrance be made for?

Any product. Whatever you're making — fine fragrance, personal care, candles and home, or laundry and cleaning — we formulate the oil for that application.

Can you formulate to a specific certification or standard?

Yes. Certification and compliance targets are part of the brief — IFRA, EPA Safer Choice, ISO 9235, Clean at Sephora, retailer or regional standards, and more. Keep in mind that the more certifications you stack, the more restrictive the palette becomes, which can narrow the creative range.

Do we have to meet in person, or can projects be done remotely?

Nothing has to happen in person. The entire process can be done remotely, and we ship samples anywhere in the world.

Is there a minimum order quantity, and what if it's more than I need right away?

Custom oils are subject to production minimums that vary by formula, starting at 25 lbs. If a run is larger than you need right now, we'll hold the extra in storage at no additional charge and ship it as you go.

Once my formula is approved, what are the production lead times?

Standard production lead time is 10–14 business days, subject to raw-material availability. As a rule of thumb, we recommend ordering at least six months' worth of oil about six weeks before you need it.

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Resources & Reading

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